Campus Ambassador Program
January 12, 2021 2021-01-12 13:33Campus Ambassador Program
What exactly is a campus ambassador program?
A Campus Ambassador program is the means for a company to maintain its brand presence among college/university students. In a campus ambassador program, companies hire and appoint ambassadors in colleges, and these campus ambassadors essentially represent the company on their campuses. Why companies hire campus ambassadors? Well, for various reasons: it could be simply to spread the word about their product or service among students, or they simply want to create a community with the knowledge of a particular technology (Microsoft Students Partner is a good example where Microsoft offers its campus ambassadors training on various Microsoft technologies) Thus, a campus ambassador is the face and voice of the company in her campus representing the company’s mission and vision by organizing various marketing and promotional activities such as hosting workshops, seminars, social media promotions, and so on.
What is the role of a campus ambassador?
There may be different objectives for each company for its campus or student ambassador program. The most common among them are as follows.
- To spread awareness about their product or service among the students’ community
- To nurture a student community with the knowledge of their technology or services
- To be the face and voice of the company in his/her campus representing the company’s mission
- Organize various events like seminars, workshop, hack-a-thons, and how-to sessions
- To initiate marketing and promotional activities, including social media promotion
What does a campus ambassador program have to offer?
A well-managed campus ambassador program can provide you with plenty of learning opportunities. It can help you develop multiple skills such as social media marketing, content marketing, organizing seminars, taking workshops etc. And the most interesting part is that you even get to earn rewards such as cash incentives, gift vouchers, and even some cool merchandises. A campus ambassador is usually expected to work 3 to 4 hours every week, and so it also helps you become a better planner in terms of managing your academic responsibilities along with your campus ambassador work. You can also include your campus ambassador experience on your resume – it is a valuable addition! 🙂
After being hired:Understand the reward dispatch mechanism – A proper reward dispatch mechanism must be in place for you to avail the rewards. This should be communicated during orientation itself once you join. If not, ask the company to explain it to you.
Ensure that there is a point of contact in the company – Make sure that you have a dedicated point of contact in the company to resolve all your queries & grievances.
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